Types of Events
• Conventions • Trade Shows
• Holiday Parties • Sporting Events
• Seminars • Fund-raisers
• Tours • Product Announcements
• Festivals • Sales Meetings
• Groundbreakings • Anniversaries
• Grand Openings • Picnics
• Concerts • Carnivals/Fairs

Purpose of Events of Meetings
Corporations are planning more events and special meetings and they have become a big part of the companies overall marketing budget. The reason being that it is more difficult to motivate and attract attention with just a regular in-house memo, announcement or traditional meeting.

Benefits of a Well-Planned Event
• More sales, higher profits and
• Name recognition
• Good will in the community
• Media attention and free publicity
• Product loyalty
• Target marketing
• Problem-solving
• Education
• Networking
• Employee incentives

PLAN…PLAN…PLAN
Ask professional meeting planners how to ensure a successful event or meeting and they will say, “pay close attention to the logistics and details and plan…plan… plan…ahead so that when the day of the event comes, all the good planning will kick into gear, and you can take care of the ‘surprises’ that Murphy brings to the event!”

DETAILS
When meeting and event arrangements work well, the attendees have no idea of the details that went into the planning. But, when arrangements aren’t right, everyone is aware of the details that needed to be handled and weren’t! Whether it’s too few chairs or faulty audiovisual equipment, everyone’s attention will be focused on the one who planned the event and how things could have been organized and handled better!

ASKING QUESTIONS
Whether it’s for yourself, a corporation, a non-profit convention or other clients, when planning a meeting or an event, you need to start with the basic questions, and from there you will get your event off to a good start. Without the solid foundation of knowing your meeting goals and attendees’ expectations, you have no way of determining if your event was successful.
So, before you can get into the nuts and bolts of planning a great meeting or event, you need to ask a lot of questions!