Sell the Audience on Attending the Event
Will they come? Even if this is the 100th annual conference, your attendees have to be sold on attending. Even if this is the biggest awards banquet in the history of your company, the employees have to be motivated to come. As the planner, you are in charge of making sure your event is marketed to the right audience. They need to know where, what, when and how to sign up!
Marketing Tools
You have many tools available to you for marketing your event. Some obvious options include direct mail, in-house newsletters, press releases, paid advertising, billboards, bus sides, invitations and word of mouth. Don’t rely on what has worked before—things change, people change. Good programs and reasons to attend will always be your best tools.
Public Relations/Press Release
Refer to the Advertising and Media section of this site for local media (newspapers, radio, and television) addresses and phone numbers. Listed below is information about writing the different types of releases:
MEDIA ALERT (SAMPLE)
WHAT: Press Conference
WHEN: Wednesday, December 17, 2003 — 10am
WHERE: Convention Center, 455 Grand Ave.
WHO: Greta Burton, President, Meeting Planners
TOPIC: Oregon’s largest convention coming to town
ADDITIONAL INFORMATION: Press pass available. Photo opportunity. Meeting Planners is the largest meeting planner association in the country.
PRESS RELEASE (SAMPLE)
The press release starts the same as the “media alert,” then expands upon the what, when, where, who and topic. Bold the key information throughout the copy.
Calendar Item (SAMPLE)
WHAT: Cajun Cooking Seminar
WHEN: Thursday, November 8, 2003—10am
WHERE: Cajun Restaurant, 252 Pacific Road
WHO: Hailey Rose, Chef, Cajun Restaurant
COST: $16 per person, senior citizens $8
REGISTRATION:
Space limited to 25 people. Pre-registration is required. Registration deadline is November 1, 2003.
ADDITIONAL INFORMATION:
Hailey Rose is a world-renowned Cajun Chef, who is sharing her secrets to preparing the hottest food in town.
The calendar continues expanding upon the what, when, where, who and cost. Bold the key information throughout the copy.
Will they come? Even if this is the 100th annual conference, your attendees have to be sold on attending. Even if this is the biggest awards banquet in the history of your company, the employees have to be motivated to come. As the planner, you are in charge of making sure your event is marketed to the right audience. They need to know where, what, when and how to sign up!
Marketing Tools
You have many tools available to you for marketing your event. Some obvious options include direct mail, in-house newsletters, press releases, paid advertising, billboards, bus sides, invitations and word of mouth. Don’t rely on what has worked before—things change, people change. Good programs and reasons to attend will always be your best tools.
Public Relations/Press Release
Refer to the Advertising and Media section of this site for local media (newspapers, radio, and television) addresses and phone numbers. Listed below is information about writing the different types of releases:
MEDIA ALERT (SAMPLE)
WHAT: Press Conference
WHEN: Wednesday, December 17, 2003 — 10am
WHERE: Convention Center, 455 Grand Ave.
WHO: Greta Burton, President, Meeting Planners
TOPIC: Oregon’s largest convention coming to town
ADDITIONAL INFORMATION: Press pass available. Photo opportunity. Meeting Planners is the largest meeting planner association in the country.
PRESS RELEASE (SAMPLE)
The press release starts the same as the “media alert,” then expands upon the what, when, where, who and topic. Bold the key information throughout the copy.
Calendar Item (SAMPLE)
WHAT: Cajun Cooking Seminar
WHEN: Thursday, November 8, 2003—10am
WHERE: Cajun Restaurant, 252 Pacific Road
WHO: Hailey Rose, Chef, Cajun Restaurant
COST: $16 per person, senior citizens $8
REGISTRATION:
Space limited to 25 people. Pre-registration is required. Registration deadline is November 1, 2003.
ADDITIONAL INFORMATION:
Hailey Rose is a world-renowned Cajun Chef, who is sharing her secrets to preparing the hottest food in town.
The calendar continues expanding upon the what, when, where, who and cost. Bold the key information throughout the copy.
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